Mohali-based shoe care startup SHOEGR has raised $100,000 in a pre-seed funding round from early-stage startup accelerator PedalStart. The investment will support the company’s expansion plans, enhance its product offerings, and strengthen its market presence.
SHOEGR plans to utilize the funds to scale its direct-to-consumer (D2C) business, improve its e-commerce experience, and establish new retail partnerships. This will help the brand expand its customer reach and boost brand awareness.
Founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR offers a diverse range of shoe cleaning, protection, and storage solutions. Apart from its official website, the company sells its products on major online platforms, including Amazon, Flipkart, Myntra, and Ajio.
SHOEGR has shown strong growth in recent years. In October last year, the company reported ₹50 lakh in monthly sales and is on track to surpass ₹1 crore in monthly revenue by FY26.
This funding round marks a crucial step for SHOEGR as it aims to solidify its position in India’s growing shoe care industry and enhance customer engagement through innovative solutions and expanded distribution channels.
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