My Pahadi Dukan, a direct-to-consumer (D2C) brand specializing in authentic Himalayan health and wellness products, has successfully raised an undisclosed amount in pre-seed funding. The investment round was led by Inflection Point Ventures (IPV), a prominent angel investment network.
Strategic Use of Funds for Expansion
With this fresh infusion of capital, My Pahadi Dukan aims to accelerate its growth by enhancing marketing initiatives, streamlining operations, strengthening its IT infrastructure, and managing working capital more effectively.
The funding will also enable the brand to scale its reach, ensuring more consumers worldwide get access to pure, high-quality Himalayan products.
A Brand Rooted in Himalayan Traditions
Founded in 2021 by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO), My Pahadi Dukan is committed to bringing the finest natural products from the Himalayas to the global market. The startup works closely with local farmers, self-help groups (SHGs), and cooperatives to source premium-quality wellness products from remote mountain regions.
Their product portfolio includes a variety of organic and health-focused items, all sourced sustainably from across nine Himalayan states and Bhutan.
Growing Global Footprint
Since its inception, the brand has rapidly expanded, fulfilling over 16,000 orders across 29 countries. Its robust sourcing and distribution network has allowed My Pahadi Dukan to establish itself as a key player in the health and wellness segment.
HDFC Parivartan Grant through IIT Mandi Catalyst
RKVY-RAFTAAR Grant from the Ministry of Agriculture, Government of India
Felicitation by the Bhutanese Chamber of Commerce for its contributions to sustainable sourcing
These accolades reinforce My Pahadi Dukan’s credibility and its impact on both rural Himalayan communities and global consumers.
A Booming Market for Health & Wellness
The Indian health and wellness food and beverage sector is witnessing exponential growth, with projections indicating it will reach $30 billion by 2026, expanding at a CAGR of 20%. This positions My Pahadi Dukan favorably in a high-potential industry where consumers are increasingly inclined toward organic, clean-label, and functional foods.
Final Thoughts
With the latest investment from IPV, My Pahadi Dukan is set to enhance its market presence, strengthen its operations, and continue delivering pure Himalayan wellness products worldwide. As the demand for authentic and sustainable health solutions grows, the startup is well on its way to becoming a leader in the global wellness market.
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