Perplexity AI has made a splash in the AI search landscape with a new, witty ad campaign featuring none other than Squid Game star Lee Jung-jae. The campaign cleverly highlights the limitations of traditional search engines while showcasing Perplexity AI’s precision and efficiency.
Lee Jung-jae’s Escape Room Challenge
In the ad, Lee finds himself in a suspenseful escape room scenario, where he must solve trivia questions to unlock his way to freedom. His first instinct is to turn to a fictional search engine called Poogle—a humorous jab at Google Search. However, Poogle bombards him with a flood of irrelevant and overwhelming results, leaving him frustrated and stuck.
Realizing he needs a smarter solution, Lee switches to Perplexity AI. With its intuitive voice assistant, the AI quickly provides precise and relevant answers, helping him move forward with ease.
The Viral “Cheese and Glue” Moment
One of the standout moments in the ad that has taken social media by storm is when Lee asks, “How do I make cheese stick to a pizza?” Perplexity AI playfully responds, “Don’t use glue.” This is a cheeky reference to Google’s widely criticized AI-generated mistake in 2024, where it suggested using glue to keep cheese from sliding off a pizza. The clever nod to this blunder has sparked laughter across the internet, cementing Perplexity AI’s reputation for delivering smarter and more reliable answers.
A Strategic Partnership with Artist United
Beyond the humor, this campaign also marks the start of a significant collaboration between Perplexity AI and Artist United, the management agency representing Lee Jung-jae. Dmitry Shevelenko, Perplexity’s Chief Business Officer, highlighted how Artist United had already integrated Perplexity’s Enterprise Pro tier for research, drafting, and API-based tasks. The partnership is expected to strengthen Perplexity’s presence in the industry while offering a real-world application of its AI technology.
Pushing AI Boundaries Even Further
Perplexity’s CEO, Aravind Srinivas, recently teased a groundbreaking new feature—allowing the “Ask Perplexity” tool on X (formerly Twitter) to process videos and provide detailed explanations. This innovation could push AI-driven search capabilities even further, giving users deeper insights beyond traditional text-based searches.
A Bold Challenge to Google
As competition in the AI search space heats up, Perplexity AI’s latest ad delivers a playful yet sharp critique of Google’s search capabilities. While Google is actively working on its own AI-driven search enhancements, Perplexity has successfully positioned itself as a strong competitor—gaining attention with its humor, efficiency, and celebrity-backed campaign.
For now, Lee Jung-jae and Perplexity AI have captured the internet’s imagination, proving that sometimes, wit and precision are the ultimate game-changers in the AI race.
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