Fintech SaaS company Zaggle has announced its decision to acquire a 45.33% stake in point-of-sale (PoS) software provider Effiasoft for ₹36.72 crore in an all-cash deal. The acquisition, approved by Zaggle’s board, includes an option to buy an additional 5.67% stake for ₹4.59 crore, with the payment mode—cash or share swap—to be finalized later. The transaction is expected to close within 90 days.
Strengthening Fintech Capabilities
This strategic acquisition will allow Zaggle to leverage Effiasoft’s expertise in PoS technology, inventory management, and customer loyalty solutions. By integrating these capabilities, Zaggle aims to enhance payment processing, streamline operations, and accelerate digital transformation.
Founded in 2012, Effiasoft serves over 300 merchant partners across industries such as retail, banking, airlines, and shipping. The company’s revenue has grown steadily, reaching ₹24.67 crore in FY25 (provisional).
Zaggle’s Aggressive Expansion Strategy
This move aligns with Zaggle’s ongoing acquisition spree. In recent months, the company has acquired stakes in Mobileware Technologies and Span Across IT Solutions.
Zaggle, founded in 2011 by Raj Narayanam, continues to expand its fintech footprint, offering automated spend management, prepaid card issuance, and payroll SaaS solutions.
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