Fintech company Infibeam Avenues Limited has signed a Memorandum of Understanding (MoU) with the Indian Institute of Science (IISc) Bengaluru to develop an AI-powered deepfake detection system. This collaboration aims to enhance digital security by protecting government institutions, corporations, and various organizations from AI-generated deception.
Addressing the Growing Threat of Deepfakes
With deepfake technology evolving rapidly, the risks of misinformation, identity theft, financial fraud, and cybercrime are increasing. To counter these threats, Infibeam’s AI division, Phronetic AI, will work alongside IISc’s Vision and AI Lab (VAL) to build a real-time detection system. Unlike existing solutions that analyze deepfakes after they are created, this new system will offer instant verification, allowing users to detect manipulated media during live video communications.
Vishal Mehta, Chairman and MD of Infibeam Avenues, emphasized the company’s commitment to digital security. “We aim to stay ahead of malicious actors by creating AI-driven solutions that ensure digital authenticity,” he stated. Infibeam has already filed a patent for its real-time deepfake detection algorithm, which actively monitors video calls and alerts users when a deepfake is detected.
Future Applications Across Multiple Sectors
Prof. Venkatesh Babu Radhakrishnan, Chair of the Department of Computational and Data Sciences (CDS) at IISc, highlighted the urgent need for innovation in combating deepfakes. “As Generative AI progresses, deepfake threats grow stronger. Continuous research and development are essential to detect and mitigate these risks,” he said.
This AI-driven detection system will serve various industries, including banking, fintech, law enforcement, healthcare, and government agencies, ensuring secure and trustworthy digital interactions. With this initiative, Infibeam Avenues and IISc Bengaluru aim to set new benchmarks in AI-driven cybersecurity, strengthening trust in digital communication.
Leave a Reply